Is Project Management Certification Valuable?

Good Day AllIntroduction”Certification is a must!” “Certification is valuable!” “Certification nice but does not add significant value!”"Eliminate the accidental project manager – certify them”"Certification is required”There are too many arguments and positions on the value of certifications so what is reality, if there is one? The reality is limited to one fact: there is no agreement on the value of certification; at least in the domain of project management.What Do We KnowWhat we know is that there are numerous project management certifications, such as PMP, RMP, PRINCE2, MSP, IPMA (four levels), CCC/CCE, PSP, EVP, CPM, and numerous others with all kind of acronyms. We also know that some are specialized in a topic; some are more popular; and some are more valuable. Which is which and how do we define value? Here is where the debate starts.A few more questions:Should human resource managers and executives use professional certification as a filter to screen candidates?Is certification an indicator of excellence or a proof of expertise?Are the ‘certified’ individuals able to play an active role in transforming organizational performance?At least is project management certification contributing to enhancing organizational performance?We can post many more questions here and to answer them effectively and fairly, we are likely in need of a large volume instead of a short article and we need numerous contributors to make the case for-and-against. Once again, what is clear is that there no consensus in the project management professional community on the value of certification, or at least on the value of some of the common and even popular certifications.What Are The Common Views?We can categorize the most common views per the following:Some professionals, training providers, and even professional associations will defend the various introductory certifications and continue to promote them as “expert” level certifications and use terms such as “best practices” and “master project management”… The level of promotion is directly link to the benefit of the promoter and can often border the unethical behavior; or at least misguided.Other professionals will attack these introductory certifications as worthless, or use terms such as: “paper certifications”, “technical ___”, and my favorite “can recite the standard verbatim but cannot manage a hot dog stand. Here again, this practice can be unethical if the attackers have competing products and/or have hidden agendas; so they try to lift their products by attacking the competing products.Other professionals are in between and will offer a somewhat balanced view, with open and clear position and transparency of their affiliations.It is quite difficult and might be inappropriate to judge the various professional certifications and we will not do so; this is a huge topic and we are not qualified to offer such judgment. However, in the area of project management we do have extensive global expertise to allow us to offer a professional opinion although likely controversial.What Is Our Position?We will state the following:Most, if not all, certifications requires significant effort to achieve and do result in gained knowledge.For those with proper experience, a certification may add significant value since these professionals can put a formal knowledge structure to what they have been practicing on the job.We think that most will not argue with this statement: some certifications have significant value, others do not, and it is important to realize the difference.Some certifications have had good value but have lost it or are losing their value although their numbers continue to grow. Sound like a contradictory statement and maybe it is but we will argue otherwise.There is a huge gap in practice and awareness on the value of certifications in the market. This is usually the result of overzealous marketing, and as we mentioned earlier on bordering unethical behaviors.Unfortunately, some professional associations are more concerned with growing their numbers rather than clearly communicating the true value of each certification they grant or spend the necessary screening effort to ensure qualified individuals earn the right certification.Some certifications are introductory or early career but they are ‘sold’ as expert level.Some are general certifications for someone with project management experience (although limited) but are ‘sold’ as project manager’s certification.Most introductory certifications have good value as introductory level but not they are necessarily an indicator that the holder of such certification is an experienced project manager.The Question of ValueDue to some of the factors that we mentioned earlier, many technical professionals with limited or no experiences in project management are obtaining these certifications. Some of them do not even know the difference between a project life span and process groups, or a project plan and a schedule, or even the difference between a change and a variance.The above scenario is leading to contradictory market perceptions:On one hand, quite a few recruiters, human resources managers, and executives are using certification as a filter for screening employment candidates since they believe that these certifications are of a “great value” and indicators of “expert project managers.”On the other hand, for those of us who truly understand the value and limitations of these certifications, the action of professional associations granting these certifications create a situation of “mistrust” in the market and in the credential. We also lose respect for these commercial practices and lack of responsibility.Our RecommendationsFor human resources and recruiting managers and executives, we offer the following advice:Do not take certification as proof of expert level performerCheck into the certification requirements to help you understand if this is a basic level or a senior level or an expert levelDo not take the certification holder for granted… review the CV, challenge the person, ask the difficult questions, go beyond soft skills and ask the hard project management core questions (if you are hiring for a project management position)Does the certificate holder have project management experience or technical experience working on project; do not trust the professional association to verify this for you since they mostly depend on online applications with limited audit or verificationThe ActionIt is important to recognize that some professional associations might not be in the best position to address these concerns and we need an alternative. The alternative is to focus on educating the global community, educating recruiters and executives on the value of certifications.How can we do that?Through this article, we urge professionals and project management thought leaders to join us and launch an initiative under the title “Protecting Project Management: What Executives Need to Know”; this is like a consumers protection initiatives.What do you think?Can we play a role here? How can we be effective in creating the necessary awareness in as unbiased approach as possible?More in future articles!Mounir A. Ajam26 September 2011

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7 Ways to Maximize Your Affiliate Marketing Program ROI

So what is Affiliate Marketing?Affiliate marketing is a mutually beneficial business partnership between a merchant and a website publisher/owner whereby an affiliate is compensated (commission per sale) for every visitor or client provided through his/her effort. In other words, Affiliate marketing is simple and a quick way to offer products and services without creating them yourself.”By introducing your customers to products or services from other companies or individuals and get a commission on any sales is Affiliate Marketing.”Affiliate marketing is not an easy task for the marketers to market the affiliate products successfully. But it’s also not as difficult as most of the affiliate marketers typically earn well over six figures a month.The most important for every marketer is to build trust and relationship with the audience and consistently invest the time and effort.While traffic sources are a significant factor in affiliate marketing success, the relevancy of the traffic is applied for all digital marketing and sales personnel. The key traffic sources can be SEO, social networks, blogging, email marketing, etc.Digital products pay higher commissions than physical products as it requires least investment and effort to produce and distribute them. You can offer digital downloads to your readers like eBooks, audio/video files, software’s, etc., without any additional overhead cost of production or distribution. You can also provide online, hosted and professional services for your local audiences.What are the advantages of Affiliate Marketing?Many online advertisers are looking for cost-effective ways to drive-in web traffic and secure their expenses. So, Affiliate Marketing has several advantages like:

Drives-in large volume of web traffic

Helps you reach new customers

Builds relationship with your audiences

Gains a wider market place to sell products

Can sell the products directly

Track and monitor the customer behavior

Easy to implement

Low effort and low risk

Doable by a single person

Affiliate marketing campaign

In 2017, affiliate marketing has expanded into a multi-billion dollar industry. Marketers around the world are using it as an effective marketing campaign. It’s the right time to take action to grow your business and make money with affiliate marketing.There are some important tips to make your marketing strategy more effective that would gain you more revenue with less investment.Here are seven ways to maximize your perfect affiliate marketing program this year.

Identify your audience goalsThe first step for every marketer is to know their audience’s goals, interests, behaviors, etc. By understanding your audience’s goals, you can find the products that will make them engaged or they want to achieve.

List your audiences emails and blog post comments

Send them emails and ask about their problems promptly

Look for solutions in public places like online forum sites to understand and assess the discussions on your topic.

Reach your audience goals

After identifying a desirable goal, you can gather some points to engage your readers and their needs for a specific product. It helps to coordinate your online marketing strategy.

Define your audience objectives

Select and find your target audience

Choose the right kind of platform that appeals to different audiences

Determine the tools and resourcesThere are several tools and resources that you can use to set up affiliate program partners and collect commissions. Some of the blogging and affiliate marketing tools can be used to sell your work and grow large audiences.

Collect emails to connect with your audience

Introduce your product or services

Find specific groups and list all the products that would help your audiences.?

Select a product to promoteResearch for the best products that have affiliate programs and also meet your audience requirements. It’s easy to promote those products that you know so that you can evaluate various issues from the user’s point of view.

Promote a well-reviewed product

Connect with the influencers to sell their products

Get products through affiliate network?

Setup and manage your affiliate programAffiliate programs are an opportunity for you to get hundreds, even thousands of web sites all driving traffic to your site and making sales for you. It is based on your overall marketing strategy where you can setup affiliate program, manage and track the sales performance and more.

Analyze your competitors

Have a product that delivers promises

Provide affiliates with text links, banners, emails, articles, etc.

Track the sales?

Promote your productThe fastest way to get quick results is to start promoting other people’s products in return for a commission. There are several affiliate marketing promotional methods like PPC, SEO, coupon, Content, Social media, etc., that can be used for promoting your product.

Add affiliate links to blogs, eBooks, etc.

Create and promote custom content (write reviews, guest posts, etc.)

Craft promotional emails for other users?

Create an affiliate disclaimer pageCreating an affiliate disclaimer page on your website allows you to handle the commissions from products and services. So wherever you share an affiliate link, whether it’s in web pages, blog posts or emails, let your readers know that you stand to earn a small commission.

The disclaimer must appear on any page

Must be mentioned that you receive compensation for any review or rating on your product

Disclaimer should be immediately evident to a typical visitor who views a review or rating on your site

ConclusionAffiliate marketing is one of the best methods to start earning an income by promoting other people’s or company’s products. Simply identify the audience needs to reach their goals, and you can get started with affiliate marketing program. It can be a profitable venture as long as you put your effort into growing your business and solving people’s problems.

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The Best Internet Marketing Training Program Online

Are you wondering what the best internet marketing training program online is? Well I have to say, being an internet marketing consultant, I’ve came across a wide variety of programs out there. I’ve being practicing online marketing since 2004, so I’ve seen the old school gurus, and the new school heroes of today’s current time. And I can honestly say, the program quality is VASTLY different.The old school internet marketing training programs aren’t as software and technologically driven as today’s programs are. Back in the day, you would learn hard hitting strategies that really improved your website sales immediately. I want to share a personal story about a free internet marketing program I came across while I was in college – and it changed my life completely.So I was in college trying my best to make money in between classes, and I was doing the direct linking method of marketing. Back then you had traditional pay per click advertising search engines such as Overture, MSN Adcenter, and Google AdWords. Those were the top 3 – before Yahoo and MSN (currently Bing) merged. So I was in college linking directly to my ugly sales letter page, and getting no results. Well actually, the only results I was getting was bad results.I read every single article you could think of, and I came across a guy named Terry Dean. I read his article, was intrigued, and saw a link for a free book he had. The book was called something like, “10 Quick And Easy Ways To Boost Your Website Sales In A Week” (or something like that). I read it, and it changed my entire marketing completely.1 week after implementing his ideas and applying changes to my website, I got my first 2 sales ever. I fell out of my chair. I couldn’t believe it. I said this “internet thing” is real and I wanted more. Now fast forward to this day of age and the internet marketing training that I see is ridiculous. Everybody has a new secret or a new technique. Everybody’s trying to get rich overnight WITHOUT a website.There are a lot of internet marketing training programs these days that teach people to get started with affiliate marketing and just “share” their link on Facebook, forums, and search engines. This doesn’t work, and the old school marketers look at these promotional tactics and authors as if they are scammers. Why do I use the word “scammer”? Well it’s simple.Everywhere you go, everyone has a “new” way of doing something. Everything has to be faster, better, and more supreme than the proven way of making money. This is why so many people fail, because they think they can just put up a website, put their link into an autoblaster, and get rich overnight. It doesn’t work like that. Even worst is when people join an affiliate network, sign up to promote a particular product, and then just blast their affiliate link all over the place.And yes, there are high priced internet marketing training programs that advise this kind of marketing. It’s frightening isn’t it? It makes new age marketers like myself look bad and frowned upon, because my methods work, and it doesn’t take a genius to implement them and see results. Whenever you come across an internet marketing training program, you have to keep an eye out for a few things.You should look to see if the person has something free to offer you – to sample. This way you can “test drive” their expertise, and take a peek to see what they have to say. Then you should be able to take what you’ve learned from their free sample, and be able to apply it to your business. This is crucial, because just because you pay for an internet marketing program, doesn’t mean you’re going to learn the important stuff.There’s a well-known marketer online (who’s name I won’t disclose) who had an online business program. He had tons of testimonials from people who used his strategies and were making thousands of dollars per month. Some of them were making thousands of dollars per day. Actually… some of them were making over $10,000 per day – and they attributed their success to this guy’s course.So I bought the course for $39 (out of intrigue), and what did I find? I found a glorified sales pitch to purchase his $995 “advanced course” about making money on the internet. The material in the course that I bought only talked about why most people aren’t making money online, and how people promote products that they want to promote – INSTEAD of selling what people are looking for.Who doesn’t know that? What business owner would sell something that nobody desires? This is simple market research. So I bought the $39 course and was highly disappointed, and quite mad because of the testimonials that I saw that were associated with this course. So these are some of the games and gimmicks some of the new age “gurus” like to play in order to boost their bank account, and take advantage of people.So this was certainly not the best internet marketing training program I’ve seen. The old age internet marketer’s actually delivered when it came to value, and that is why they are legendary and are in the “hall of fame” of marketing. Nowadays you can go to YouTube and find over 100 gurus who have an internet marketing “success system” that is unique from everybody else’s. If you take a look at the ads, they all sound the same. And when you buy the products, most of them is just rehashed information.There are a lot internet marketing training programs on the internet, and you can’t trust just anybody. If you’re going to follow someone, make sure they have a real website – and not just an ugly affiliate link. Make sure they have an email newsletter that you can subscribe to and learn from. Make sure they have training articles and free materials that you can learn from. Make sure you can reach them by email and via social media. And make sure they are current and on top of the latest trends in the internet marketing industry.Be careful who you buy from, because you might end up disappointed like I was.

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Short, Intermediate, And Longer – Term Impacts On Home Sales, When Rates Rise!

For many reasons, some, economic, while others, related to the pandemic – related, so – called, fatigue, etc, home prices, in most areas, have gone up, at, or, near, record amounts! Because of the prolonged period of artificially – created, low – interest rates, mortgage rates, have been at historic lows! Since, for most home buyers, using financing is essential to affording a purchase, when a low rate, causes cheap money, and, thus, the ability to afford more home – for – the – buck, prices usually rise! It permits qualified buyers to qualify for more money/ loan, because the ratio of monthly mortgage, to overall income, is artificially – reduced! How long will this trend continue, will it become the new – normal, will previous trends/ cycles return, and how will pricing be affected, in the immediate, intermediate, and longer – run, are, all factors, to consider! With, that in mind, this article will attempt to, briefly, consider, examine, review, and discuss, some possibilities, to consider, and understand.

1. Short – term: Since, the Federal Reserve Bank, announced, they planned to raise rates, three times in 2022 (of course, this was before the potential implications, and ramifications, from the Omicron variant), many feel pressure, to act quickly, to take advantage of today’s low rates, before they go up! Three increases will probably translate to, at least, a 0.75% higher rate, which will translate, for most mortgages, to hundreds of extra dollars, per month. Some things to consider, and pay attention to, is, this rate of increased home prices, will, probably, not continue, especially, at such a large degree! How longer one, expects to keep a specific house, is, one issue, to consider, thoroughly, and wisely, before proceeding!

2. Intermediate – term: Although, many believe, to – know, the precise timing of any projected rate – hike, is uncertain! The Fed has changed, and/ or, altered its strategies and approaches, in the past, What the intermediate – term, may bring, including potential inflationary pressures, how long the economic conditions, and unknown factors, related to the pandemic, etc, will determine, largely, what this phase, may bring! In addition, the attitude, and perceptions of buyers, and their confidence, etc, largely impact this real estate market!

3. Longer – term: In the longer – run, will things, restore, to what we have seen, so often, in the past, which is, alternating cycles, between, Sellers, Buyers, and Neutral Markets? The possibilities, include: a continued large escalation; a more – gradual, but persistent – one; some leveling; and/ or, will we see, at least, in certain areas, some sort of falling prices, for a period.

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Affiliate Marketing Coach – Speed Up Your Affiliate Progress With A Coach

An affiliate marketing coach is someone who can help you lift the invisible ceiling which may be holding your affiliate business back. So much in business it is the limits of our thinking which stop us from achieving the things we set out to achieve.

In affiliate marketing this is very much the case. You don’t know what you don’t know! You may even be running down a rabbit hole in the complete wrong direction. I did this for years before finding an affiliate marketing coach who helped me.

Before this point I was trying to do everything alone. Many affiliates are doing the same but don’t realise their actions aren’t aligned with their desired outcomes. For me, I was focusing only on the things I liked to do, not the things which would drive my business forwards.

A clear perspective from a coach who isn’t so myopic in their thinking can change everything. If you keep doing what you’ve always done as an affiliate, your results will likely be the same. But if you’re prepared to step outside your comfort zone, you can make far greater changes in a small amount of time.

Much of affiliate marketing is about trial and error. You try several things and focus on the things which work. This is Pareto’s principle, or the 80:20 rule. But if you have no results to draw from, you could easily be focusing on strategies which will take years to gain any traction.

A few of the small shifts I made in my affiliate marketing endeavours are: shifting to promoting products which offer recurring commissions, I stopped promoting small value, low commission products, and I started using high ticket digital products instead.

These steps alone hugely helped me start generating tactics in my affiliate business. But I also got coaching and mentoring, and decided to take affiliate marketing more seriously. In the beginning, it was just a hobby, and I treated it like a hobby. But if you look at your affiliate business like a hobby, you’ll earn a hobby wage from it. Treat it more seriously, and focus on building a sustainable income which can replace existing work, and you can achieve much more. You get what you focus on!

Goals are useful signposts for affiliates too. For such a long time I was without a rudder as an affiliate. A goal gives you a specific destination you can measure and work towards. If you don’t have either a goal, or a strategy you can stick to with affiliate marketing, it’s easy to lose purpose and drift off in another direction.

When you’re looking for results and don’t have any, it can become completely demoralising! You need to stoke the fire of your own enthusiasm continually or you’re likely to become disillusioned and drop out. This happens to around 95% of affiliate marketers.

But you need to be in the 5% who stick at it and eventually break through and start making consistent sales. When this occurs will depend on the actions you take and how long you keep going for. If something isn’t working, try something else. Focus on the small wins like a hit on a website, or an email lead. Keep your enthusiasm high and you’ll be able to surmount the obstacles which come with the territory. But if you allow yourself to become dissatisfied, it’s much more difficult to keep going.

Affiliate marketing isn’t easy. It’s performance related which means that if you don’t make a sale, you don’t make any money. This is tough in the beginning because you can do a lot of activity which is unrewarded. But once you make a sale, there’s some light at the end of the tunnel. This is the goal of many new affiliate marketers – to make their first sale.

Once you have some positive feedback in terms of success, you can focus on the activities which brought it about. But until this happens, you very much need to trust the process. If you’re also paying a membership fee while this is happening, there can come a point where you decide it’s simply not working! This is common, and people drop out. But if you have a coach you can trust, things are so much more sustainable.

An affiliate marketing coach can help you overcome negativity, indecision, hesitancy and self belief issues. A coach can help you see things in a different light and to notice limitations in your thinking.

For me this has been a complete game changer, and not just for affiliate marketing. When you notice your own self talk is talking away your success and happiness, you realise you are the creator of your own outcomes. As you remember to change your self talk and thinking habits, you realise without belief there is no action. So belief is everything.

The person we listen to more than anyone else in life is ourselves. We talk to ourselves in our head constantly. Re reaffirm what we think and believe about ourselves continually. If we can learn to tap into this power, and start giving ourselves more positive commands, then we can grow both personally and professionally in a much more congruent way than simply through thinking, planning and attempting things in only the physical aspect of our affiliate business.

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7 Benefits of Custom Aluminum Cases

If you want to carry your expensive electronic items or any type of fragile instrument, we suggest that you be on the safe side. We suggest that you pack your expensive stuff in a reliable case. In other words, you may want to invest in a dependable custom aluminum case to carry your items with you. After all, you don’t want your stuff to get damaged during transportation. In this article, we are going to talk about some major benefits of custom aluminum cases. Read on to find out more.

1. Durability

First of all, one of the major advantages of these units is that they are extremely durable. In this case, we suggest that you go for a case that is splashproof, air-tight, and watertight. This is essential if you want the unit to stand the test of time. If it is not strong enough, your stuff inside may not be safe.

2. Withstand Extreme Conditions

Another major advantage of these units is that they are designed to withstand extreme conditions. Even if you use them on a daily basis, they will be good for years to come. In other words, you don’t need to worry about the durability aspect of these units.

3. Customizable

Some of these cases are designed to be customized. The idea is to make sure that you get a unit that you can customize to cover your requirements and needs. Since one size cannot fit everyone, we suggest that you get a customized aluminum case.

For example, you will need a specific type of case to store your tools. Similarly, there are specific aluminum cases if you want to carry delicate items. And the beauty of these things is that they are available in different sizes and shapes.

4. Custom Interior

If you want to protect your delicate items, we suggest that you get a case that comes with custom interiors. In this case, your delicate items will be safe even if the road condition is extremely bad.

5. Timeless Look

We suggest that you get an aluminum case that features a timeless look. After all, you don’t want to get a case that looks ugly or unappealing. So, if you are worried about the aesthetic aspect of these units, we suggest that you get a unit that seems appealing.

6. Corrosion-Resistant

With the passage of time, metal cases tend to face corrosion. Therefore, it is better to get an aluminum case as they are corrosion resistant.

7. Withstand Temperatures

The good thing about an aluminum case is that it can withstand extreme temperatures. Since aluminum features high thermal conductivity, this type of metal can easily transfer heat from your fragile items. Therefore, you don’t need to worry about the effects of the elements when it comes to getting your expensive or fragile items from one place to another.

Long story short, these are just some of the benefits of customized aluminum cases. If you have never purchased one, we suggest that you get one today. The beauty of these units is they are much better than other types of metal out there. So, the next time you need to purchase one, you may consider one made from aluminum.

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How Cromacoin Functions to Enhance Businesses Productivity?

Instead for entire details relevant piece of information in this world of modernized technology Cromacoin usually operates on wide-spread public ledger known as Blockchain where entire confirmed transactions. Entire ways where users are aware of each transaction avoid stealing and spending the same currency within stipulated time. This process also supports Blockchain as it is trustworthy for an appropriate piece of content. Cromacoin is one of excellent digital currency which has been stepping up to correspond with better digital currencies exchanges.

Where to store your new ICO’s tokens after procure?

There are diversified applications which one should utilize while obtaining new ICO’s tokens some of the vital key elements are visualized below for better appearance:-

• Full Client Satisfaction- It is one of email server which is encountered without dependent upon third-party servers. It also controls whole transaction from start to an end.

• Trivial Clients- The mandatory vital piece of server surely rely upon customer’s satisfaction as everyone acquires access to the network for uppermost transactions.

• Web Clients- It is the opposite of full client resembling which totally dependent upon the third-party server and operate entire transactions instantly.
Where can you find Cromacoin?

In order to get evolved with this cryptocurrency digital exchanges one can firstly purchase Cromacoin from steps involved below:-

• Cryptocurrency Exchanges where one can exchange regular new ICO tokens.

• One can find a seller or just by SING UP process available for procedural module.

• After Signing up Cromacoin is precious for customers for better investment plans.

Input important credentials to obtain freeway service to your account by SIGN UP process.

• It is recommended to utilize a strong elongated password with a mixture of letters, alphabets and other special characters.

• One will be able to find information about the product in our whitepaper which proffers an extreme most reliable piece of information rapidly.

• Get a proper financial report as ICO’s can be started with crowdfunding.

• Companies utilizing ICO at an earlier stage for traditional businesses acquire whitepaper which is the most likely concern.

One needs explanations about Cromacoin just by examining the whitepaper in ICO’s.

• Get a ratio for cryptocurrency along with procedural modules in accordance to digital currency exchanges.

Where are your tokens? Know more from defined information evaluated

Firstly, it is important to bring tokens for your ICO which is associated with your tokens available as per needs and requirements. It can suffer bit of project keeping in mind a trustworthy project which one can send for Cromacoin analyzed. It is suggested to deposit your new ICO tokens where tokens actually bare and help for your new token repeatedly.

• Set up for a coin and participate in ICO to buy tokens.

• The need of wallet which supported tokens for purchase.

• Participate in ICO to buy tokens from Cromacoin.

• Send ETH for a token purchase and one will be tied to private key of wallet.

• Acquire few pieces of information to accomplish with Cromacoin.

• Send ETH address for ICO and proffer tokens constantly.

• Don’t ask for a deposit which wallet supports for a new token or one can access to your New ICO tokens on Blockchain with appropriate security enabled policies.

How to import ICO tokens into a supported wallet?

If one has contract address for token one can import tokens into wallet. Likewise, our wallet has the capability to hold numerous tokens keeping in mind entire terms accuracy, precise along with efficiency which play a vital role to enhance one’s business productivity. Our wallet is encompassed with unique wallet address which is thereby sent just by input for tokens.

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Why Business Owners Seek to Enter Foreign Markets

It is no longer news that business investors from around the world look at entering foreign markets in order to expand their local business operations or diversify their investments and establish new operations in the international market.

Every year, hundreds of entrepreneurial and growing companies consider international expansion as a marketing and growth strategy.

If you have been successful in your business for some time and you have already mastered everything about running a business, overseas expansion may just be the logical next move you have to make.

On the flip side, for a majority of others, just having an overseas registered company and business address makes more sense to them than moving over to these foreign countries to establish a brick-and-mortar office.

Whichever the case is, there are at least 7 reasons entrepreneurs incorporate an overseas company, subsidiary or a representative office.

1. EXPANSION. About 95% of the world’s consumer’s reside outside Nigeria. Entrepreneurs whose vision and target market is a global one would consider to enter new markets abroad thus increasing their company’s overall market share and growth potentials.

2. POSSIBLE UNTAPPED MARKET. The possibility of an untapped market in foreign jurisdictions may motivate a Nigerian entrepreneur to incorporate an overseas company, subsidiary or representative office of his/her local company. Nigerian entrepreneurs who produce and package local foodstuffs for sale abroad fall into this category.

3. PROXIMITY TO INTERNATIONAL CLIENTS/CUSTOMERS. Truth be told, the Internet hs done enough to bring businesses closer to buyers. However, for some reasons, several business transactions may still warrant a traditional business presence in the city or country of operation. An overseas office of a local company need not be that big, and may be a home business address, a paid virtual office, or a small/liaison office just for the sake of getting customer feedback and linking back to the Nigerian office.

4. CORPORATE IMAGE. In order to boost their corporate image in the eyes of customers, suppliers, investors and businesses, some entrepreneurs just register an overseas subsidiary of their Nigerian company. This gives their target audience an impression that they are a company with international networks. In situations like this, the “international entrepreneur” need not set up a brick-and-mortar office abroad, he/she only pays for a virtual registered office in such country plus a mailing and telephone forwarding service.

5. COMPETITION. The fact that competing businesses or brands are entering the overseas market and are doing well motivates entrepreneurs in similar businesses to follow suit.

6. INTERNATIONAL PAYMENT. There are quite a number of international banking options available to companies registered in overseas jurisdictions – whether you are currently established in the overseas country or operating the overseas company from Nigeria. Having a corporate checking account abroad makes international payment much more easier by direct deposits, cheque or international wire transfers.

7. MIGRATION. Entrepreneurs considering a migration or move to an overseas country may incorporate a company in the destination country pending the time of their travel.

The United Kingdom, for instance, grants an Entrepreneur Visa to persons outside the European Union to gain entry to the UK for business reasons.

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Don’t Fall Prey to Victim Mentality

Attitude is everything. Mental attitude, no matter what the end goal is, either helps you get there or impedes your progress and one of the most damaging attitudes anyone can adopt is victim-mentality.

What is victim-mentality?

Victim mentality is a negative mindset. It places blame on other people and circumstances for any unhappiness felt within.” It is the proverbial “point the finger out” scenario.

Those engaged in victim-mentality, view life through a narrow lens of pessimistic perceptions, believing whatever occurs in life is the result of outside causes. Inner reflection is never considered. Being a victim means absolving themselves of blame. Nothing is their fault – ever! Those engaged in victim mentality most often enjoy the attention, sympathy and validation they get from playing this “poor me” role.

When trapped in victim-hood, the focus becomes how vulnerable we are, rather than on how powerful we are.

While, no one is born with victim mentality, no one is exempt from playing the victim role either. Sweet elder grandparents, loving, well-intentioned mothers and fathers, teenagers and even those considered “spiritually awakened” can all be found to dwell in this defeatist realm.

In fact, every person alive has played the victim role more than once in their lives.

Victims want to be mentally prepared for the worst and sadly, for those dwelling in victim-hood, this self-sabotaging behavior becomes more powerful when things seem to be going their way as they are sure “disaster is waiting around the next corner.”

So, how does one break free from this self-defeating, “poor me,” pessimistic type programming, most of which was developed and adopted as a child?

It all begins at home with your perceptions/how your view yourself. Do you perceive yourself as a survivor or a victim?

Survivors embrace life and flow with it. They live in the present and take control over their lives. They are fully aware that they alone are responsible for what occurs. They know that taking responsibility for their lives, they are empowered to change their lives.

Victims, on the other hand, wallow in self-pity and argue with and push back at life. They dwell in the past, believing they are helpless to change circumstances – their key to avoiding responsibility. They live defensively and stay frozen in time, without making progress because their perceptions tell them they are powerless.

The cost of victim mentality is high. It negatively affects every area of life – professional and personal. Those who see themselves as a failure, are dwelling in victim-hood because failure only comes to those who give up.

If we really want to shift out of victim mentality, we must first own it. We can’t change what we don’t own. We must shift our attitude and know that “change begins with me.” We must embrace survival and take actions steps… no matter how small or insignificant they may seem now, towards some goal we are looking to attain.

Most importantly, we must continually empower ourselves with “I can” and “I will” statements and put a stop to degrading “I can’t” or “I won’t” statements and beliefs.

And, we must embrace gratitude – the greatest of attitudes. Daily, we need to take time to reflect on all the things that make us happy, on all the things that are going well in our life. Keeping our mind/energy focused on positive situations helps to counteract victim mentality.

In the end, we must honor ourselves with the same degree of respect and love that we try to give others. Only then will our minds and actions shift out of victim-hood to survival mode.

Truth is, we can’t control other’s actions or every circumstance that shows up in our lives, but we can control how we react to them. We don’t have to be victims. It is a choice. Whatever happens or comes our way, we must view it as a challenge and not an excuse.

Looking for a powerful partner to help erase the negative victim tapes that play over and over in your head? Look no further than your local gym. Getting your blood flowing and your “happy, feel-good” hormones kicked in through challenging exercise is one of the best ways to overcome negativity, defeat victim mentality and put yourself on the fast track to feeling healthy physically, mentally and emotionally.

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7 Benefits Of Drinking Purified Water

Everyone has a right to access pure water. As a matter of fact, it is one of the fundamental human rights. Today, many countries of the world do not have access to pure drinking water. The good news is that you can solve this problem at a personal level. After all, you can make sure that your tap water is safe for your health. Therefore, it is essential that you look for purification. In this article, we are going to shed some light on the benefits of drinking purified water. Read on to find out more.

1. Human Body is 80% Water

Water makes 80% of the human body. Therefore, it is essential for your health and overall well-being. Besides, these purifiers ensure that you always drink purified water. As a matter of fact, these devices are your friend and protect your life and the life of your family.

2. A Good Alternative to Bottled Water

Bottled water is not good for the environment as millions of plastic bottles end up in landfills. Apart from this, the transportation of these bottles causes the generation of carbon emissions.

So, if you have a purifier in your home, you don’t need to buy bottled units. In this way, you can protect the environment.

3. Protection against Damage

Aluminum is associated with Alzheimer’s disease. According to research studies, if aluminum makes its way into your brain, it will be extremely difficult to get it out. Therefore, it is essential that you protect your brain from damage caused by aluminum.

4. Saving Money

How often do you purchase bottled water for you or your family members? Of course, all of us purchase these bottles on a daily basis. So, if you want to avoid this approach, we suggest that you install an effective purification system. After all, you don’t want to end up wasting your hard-earned money on something that you can get at your home.

5. Avoiding Chlorine Consumption

If you are using city water, know that municipal treatment plants use chlorine to eliminate harmful organisms, such as bacteria. Besides, chlorine is an element that may cause different types of cancer, heart diseases, and respiratory.

6. Protection against harmful elements

Your tap water passes through long pipelines that are full of different types of elements, such as slime. Therefore, the quality of water drops significantly. Therefore, it is essential to install purifiers to purify tap water and stay protected against harmful elements.

7. Instant Access to Pure Water

If you install a good purifier, you have instant access to freshwater. Filtered liquid is free of all types of germs and bacteria. You can use plenty of liquid for drinking and washing your fruits and vegetables. Also, these devices will allow you to use your water for several purposes.

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